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Rivalry among firms depends on
? The structure of competition.
? Structure of industry costs
? Degree of product differentiation
? Strategic objectives
With rivals such as Adidas, Reebok, Puma, and others, Nike is operating in a very competitive industry. The situation is even more compounded by the recent merger between two of Nike's closest rivals, Adidas and Reebok.
Entry of new competitors.
How easy or difficult is it for new entrants to start competing, which barriers do exist? Huge resources are also usually required to prevent the entry of new rival firms. With the advent of the Internet, countering the entry of new firms is a very difficult task as even faceless organizations can pool a surprise...
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