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Not to worry, the advertising agencies have not forgotten about giving the ladies some commercial eye candy as well. Remember the commercial about the office full of women employees drinking there diet soda while staring out the window at the shirtless, muscular, and perfectly tanned body of the guy working construction across the street? More often than not, the use of sex appeal in advertising is a beneficial way to sell a product. Regardless of the fact that none of the products in these commercials are sexual in nature, they were attention-getting and will likely be remembered because of the sexually appealing approach used to market them...
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Common topics in this essay:
- Advertising: Convincing the Consumer
- Consumer Behaviour Short Report - Selective Attention & How It Affects Consumers
- Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making
- Mobile Phone Services Advertising and the New Media Consumer/Producer
- Opportunity Capture And The Pursuit Of Growth
- Sex in Advertising - How Advertiser influencing to consumer impact and ethical issues
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- Pay Attention to the Commercials
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