Service

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Title: Service

Essay Details:

Subject: Miscellaneous

Author: Richard D

Date: May 12, 2015

Level: University

Grade: B

Length: 13 / 3869

Essay text:

20 2) Value is what I want in a service. 20 3) Value is the quality I get for that price 20 4) Value is all that I get for all that I give 20 What is Service? Characteristics of Service • Intangibility – Make service tangible • Simultaneous Production and Consumption – Provider client interaction – Empowerment, Managing problem customers • Variability/Heterogeneity – Different people @ Different time @ Different customers – Selection, Training, Awards, Feedback, Research • Perishability – Fluctuating demand – Differential pricing, Reservation system, Part-time employees, Do essential tasks during peak periods Service Marketing Mix (the additional 3Ps) Product, Price, Promotion, Place, People, Process, Physical Evidence 1) People - All human actors who play a part in the service delivery – employee, customer, other customer(s)...

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