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These ads will be from women's magazines aimed at young, professional women. This paper will argue that advertisements appeal to women through semiotic methods concerned with physical self improvement in an attempt to fit into society's image of the ideal woman, thus utilizing and confirming Barthes' semiotic theory.
Women's advertising in many magazines is strongly focused with the idea of physical self-improvement through the use of beauty products such as make up and with the utilization of weight loss products. A semiotic analysis of advertisements located in a magazine targeted at women can reveal the use of signs that pray on societal myths which encourage women to strive and fit the status quo of a thin, pretty woman through the use of self-improvement products (Clare, 1998)...
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