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p.22). As many other companies, the company "Alpha" decided to implement this organizational structure on the 1st of November 2007. The company needed to act because "Alpha" was facing a critical situation. Despite good sales reports, "Alpha" was not profitable enough due to some increasing expenses from the marketing campaigns and due to a low retention rate of the customers at the early stage of the programme. In order to improve the situation, the Manager Director decided to take several actions including the system of self management team for the sales Department.
Shifting the organizational structure to another implicates a drastic change in the way of working for the management level and for the staff...
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