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Essay text:
With the increasingly intense competition as other competitors are jockeying for a larger share of the market, Selecta has to plan its growth and business strategy in the future.
II. Statement of the Issues
The issue in this case is what will be Selecta?¦s growth and strategic plans for the next 3-5 years to sustain its market dominance and protect or even increase its market share.
III. Areas of Consideration
a. Economic indicators
1. Philippines?¦ GNP is expected to grow by 5.8% in 1997.
2. Total family income is estimated to increase 18.1% annually.
3. Family expenditures showed a growth of 17...
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