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Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell women's perfume in order to appeal to the different types and personalities of today's women.
Many perfume ad campaigns nowadays use simple women doing simple things but clearly enjoying it. The ad campaign for Clinique's perfume lines is a very good example of this. In the May issue of Teen People, the ad for Clinique's perfume, "Happy," shows a woman wearing a sleeveless turtleneck sweater...
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