Samsung

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Title: Samsung

Essay Details:

Subject: Miscellaneous

Author: Daryl B

Date: January 27, 2015

Level: University

Grade: A

Length: 18 / 5160

Essay text:

(Simon, 2004) It becomes the world’s leading brand in electronics and digital industry. This achievement is closely related to its sponsorship strategies. Samsung associate its name to the “TOP” plan, which is “The Olympic Partner” plan. It is a plan which leads Samsung to be the top brand in the world. However, there are many other programs to support Samsung’s sponsorship strategy. Without these strategies the “TOP” plan will not have such effectiveness and efficiency. Samsung’s philosophy is “devote our human resources and technology to create superior products and services, thereby contributing to a better global society”...

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