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Essay text:
Salty's functional strategy is to develop a "distinctive competency" in the area of product and service. It is their main objective to become number one in areas such as location, service, food, and wine. Salty's is recognized all over the country as having the highest quality seafood, Sunday brunch, views and wine list (Salty's. com). It is the number one goal of Salty's to be recognized for being the best in all categories of quality (Salty's. com).
Growth Strategy
"The most widely pursued corporate directional strategies are those designed to achieve growth in sales, assets, profits, or some combination"(Hunger, Wheelen 138)...
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