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Introduction
The following term paper deals with the development of television from its early beginnings in the 1920s up to now. My attention focuses on the powers which influence what is shown on TV and the analysis of methods they use in order to manipulate the public opinion.
Outlining the success story of this important means of mass media at the beginning of the first chapter, I will then explain the effects of globalisation on the TV market. Considering the example of commercialised American television, I will demonstrate in which ways the extreme competition between TV companies and their struggle for the top ratings has influenced the quality of TV programs...
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