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Secondly, as marketing focuses on the needs and wants of customers, it gives a business direction and help it to manage in a changing environment. Thirdly, it provides the information the business needs in order to change direction or adjust its tactics by providing new products or changing existing products. Fourthly, marketing helps to coordinate how a business can best use its resources to satisfy customers and achieve profit targets, yet the marketing plan can actually be seen as the 'blueprint' for a business's future success.
As it is noted in order to carry out the marketing program, a business needs a plan that will help it to achieve its objectives, and there are several stages needed to be taken; which include the situation analysis, establishing market objectives, identifying target markets, developing marketing strategies, (Doyle, 1994, 26) preparing marketing plan, and the implementation, monitoring and adjustment of the plan...
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