Revlon Case Study

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Title: Revlon Case Study

Essay Details:

Subject: Miscellaneous

Author: Wilbur F

Date: October 11, 2014

Level: University

Grade: A

Length: 3 / 613

Essay text:

However, the company should maintain its presence in the European market. This can be done on joint venture basis. Question 2 Should Revlon diversify its operation, or develop joint venture with other cosmetic companies? Answer We suggest that Revlon should diversify its operations. The method of diversification should be based on the region in focus. Regions that have impeccable fashion following must be tackled by joint venture. This joint venture must be formed with local cosmetic manufacturers in those regions. Whereas the regions that have low fashion following should be managed by appointing distributors in those areas...

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