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Essay text:
While A will be reminded of
the drive as he/she has to incur the cost per month. The gym owner may argue that B
will be least likely to take the membership for another year, but like we say it all
depends.
Price, the name may vary according to the interest of the sellers. It may be rent, fee,
donation, subscription, tuition, toll, honorarium; fee for professional service etc. price is
what is given up in exchange of a good service. We often hear a consumer asking for a
"reasonable price". So what is this reasonable price? It is the perceived reasonable
value at the time of transaction. Price paid is based on the satisfaction customers
expect to receive and not necessarily the satisfaction they actually receive...
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Common topics in this essay:
- Product, positioning, segmentation
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- Channels of Distribution
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- distribution channels
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