Retail In India

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Title: Retail In India

Essay Details:

Subject: Miscellaneous

Author: Byron W

Date: October 22, 2016

Level: University

Grade: B

Length: 4 / 1121

Essay text:

Omni-present, low-key outlets, they're run by owners/proprietors who know their business well and pass on the knowledge to the next generation. Value proposition is basically convenience. Their success in the respective localities is such that the existence of these stores has been used as an indicator of the real estate potential in that locality. Mini-supermarkets, are the 'evolved' kirana stores of 1,500 or even 2,000 sq ft. In my view, they are in in-betweens, in search of a true identity in the entire customer service proposition. Knowing that they are bigger than the local stores, they tend to go for over-kill, offering just about everything in terms of product/price range, but unfortunately forget that they do not have the luxury of space to do so...

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