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Essay Details:
Essay text:
CoffeeTime is planning to expand operations in India. The organization lacks important demographic and market information on Southern Asia. CoffeeTime faces significant challenges which include target cities, target segment and the expected revenue per outlet. This paper discusses the types of data, limitations of data obtained and analysis of existing secondary information which CoffeeTime will use to make effective business decisions.
What does CoffeeTime Really Know, and What might CoffeeTime Learn from More Research
What does CoffeeTime truly know about the various locations in India? At first not much as they are customizing their research model to answer the following questions: "Which city or cities should Coffee Time enter, who is the target segment, what is the expected revenue per outlet" (University of Phoenix, 2002)...
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