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Coca-Cola Amatil (CCA) and Thailand Convention and Exhibitions Bureau (TCEB) is service industry and related to tourism and hospitality industry, i.e. event and exhibition organization. So, we begin with the organization’s definition “it is a collection of resources of various kinds formed into or bought into an organization for some conscious purpose.” (Quinn et. al., 2007)
According to above definition manufacturing organizations can be understood very easily, because we can see the tangible resources going in and the product is the output here CCA’s structure fits properly. Form the case I can say that CCA follows machine type organizations, machine type because standardizations in units operations (Mintzberg, 1989)...
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