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Essay text:
The product we have chosen is "Pert Plus", which is according to P&G is in its declining stage. We made our hypothesis as per to the information provided by the company. In order to gather information; first we found out the causes of decline and consumer behavior towards "Pert Plus". After that we collected primary and secondary data, through various sources of information. Then we made the research design, did simple random sampling, and then we analyzed the questionnaire.
Besides this, we also conducted depth interview of the brand manager of "Pert Plus". In the end, when everything was completed we tested our hypothesis, which was quite favorable...
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