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For example Sony have released the smallest minidisc in the world which creates competition and also covers the consumers wants/needs.
Improving the operational processes, developing new ones and developing new/improved products are part of the research and development commercial function. R&D should be looking at two areas, which are to:
A) Take as much care for the environment as possible.
B) Make use of materials in the most efficient way.
By doing this they must calculate their costs and make sure they can do the above without getting into debts from the costs they produce. The businesses labs keep links between the universities so that they can exchange research findings which they may be able to put into practise by incorporating the new technology in their products possibly to create something innovative...
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