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As demonstrated by CT, an organization needs to be innovative, open to change, and flexible in order to remain productive (McShane & Glinow, 2004).
For CT to compete fiercely in India, it may need to expand into affluent and densely populated territories, with ‘special flavors’ and coffee bars, to ensure that the targeted market is reached. This may require TA to be familiar with the cultural outlook, lifestyle, demographics, and infrastructure of the population in India.
What does CoffeeTime truly know about the various locations in India? What does CoffeeTime not know that it might learn from further research?
Coffee Time decided to expand to India, because of the awareness that India’s economy is good for business, especially coffee...
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