Red Bull Marketing

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Title: Red Bull Marketing

Essay Details:

Subject: Miscellaneous

Author: Miguel W

Date: November 2, 2012

Level: University

Grade: A

Length: 7 / 1953

Essay text:

Red Bull however, was not always Red Bull; this energy drink originated in Thailand and it was sold under the name “Krating Daeng”. It was transformed into a global brand by Dietrick Mateschitz, an Austrian entrepreneur. Mr. Mateschitz was an international marketing director and in 1982 when he visited Thailand someone handed him a can of “Krating Daeng”, which cured his jet lag. After that point, he worked hard to perfect the product and in 1987, Red Bull made its debut in its new form in Asia and Austria. Red Bull is Austrians biggest and most famous export product, just after five years it spread into neighboring countries...

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