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When you compare Ratcliffes against their competitors however they appear to be below average in terms of financial performance.
However to comply with current health and safety legislation both premises require some urgent updating.
To improve the financial performance I have suggested that as company Ratcliffes look at restructuring there management team. This would involve possible redundancies and employing a separate restaurant manager at both South and North Bristol. This alone would improve their return on capital employed.
Another area that will help improve Ratcliffes profit margin is introducing a takeaway service...
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