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Essay text:
The Qantas Group employs approximately 37,000 people and offers services across a network covering 145 destinations in 37 countries – 56 in Australia and 89 in other countries (including those covered by codeshare partners) in Australia, Asia and the Pacific, the Americas, Europe and Africa.
2. The Brand:
Qantas represents the “Spirit of Australia” It focuses on business traveler and on premium routes, offers full cabin service and provides international / domestic / regional connectivity. Customer feedback is good but shows that some improvements needs to be done in the area of:
• Reliability of our in-flight movie system
• Seats are old and the pitch is too small
• Freshness of our older planes
• Qantas is a profitable company and we are rolling new product offering with the introduction of the Airbus A380 and the delayed Boeing 787 Dreamliner...
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