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As a recipient, he will likely to judge it based on his experience while using the product. Somehow, if the product conforms to his expectations and meets his standards, thus he may consider it as “product having higher quality”.
The customers do want inexpensive products of higher quality guaranteed to be lower life cycle cost. Maintaining a product over its life is quite costly chiefly when the product has lower quality. Therefore, the upper management shall focus on quality planning which is based on not just meeting the product specification but also meeting the customers’ needs. It should be emphasized that quality planning process is operational and is directed to the products and process...
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