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This would involve announcing success, reducing failures, and letting people know about changes within an organization. Google (2007) defines public relations as an activity that helps build a relationship between a company and the customer. Google (2007) also states that public relations are an activity or press coverage that is design to make a company look good. The University of Phoenix (2004) defines public relations as a process to influence the public's opinion through media or actions.
All the definitions cover that public relations is a form of communications to influence people or customers to be in favor of a company...
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