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They often hire public relation firms to spin negative information into to positive information. My definition of public relations is the ability to promote a favorable relationship on behalf of another party and the ability to stall negative publicity by offering favorable information or a solution that the public understands and accepts. This paper will define public relations, compare and contrast the different definitions, and explain why there are various interpretations.
According to Edward Bernays, "Public relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance...
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