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Essay text:
Strong customer-orientation and competitively-priced products are the foundation of Proton’s business and are essential to the group’s success. PROTON aims to maintain market leadership by continuing to develop innovative products and through satisfying its customers in a better and more profitable way than its competitors.
The objectives of the Malaysian National Car project were to:
• Rationalise the local automotive industry.
• Spearhead the development of a local component industry and to enhance greater use of local components.
• Encourage the upgrading of technology, engineering knowledge and technical skills of the country’s workforce...
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