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Essay text:
And, a marketer needs to choose the effective way of communicating to their target markets.
Marketing communication channels accomplish a specific communication task with a specific target audience during a specific period of time.
Ref: Kotler, P. Armstrong, G. (2004) Principles of Marketing, 10th Edition, Pearson, Prentice Hall
Among the different marketing communication channels or advertising media, here in this project, I have decided to work on newspaper, television and the Internet. At first, I am going to give a short concept about advertisement and then on that link up will enter into different channels...
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