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Essay text:
The problem for the automotive industry, and especially the US domestic automotive industry, is that there is little if any growth in the total demand for automobiles in the United States. The total year over year sales increase for the past 6 years has essentially remained unchanged with sales of 16,879,000 units in 1999 and just 16,865,000 in 2005 (Bureau of transportation Statistics, 2006). This stagnation in demand creates a very competitive price structure environment as the industry tries to maintain or increase its market share in the face of aggressive foreign competition.
Problem Statement
Daimler Chryslers' Chrysler group can realize increased market share and profit US market through aggressive price strategies and the introduction of new exciting products that delight the customer...
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