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It was during a time when bicycle assemblers extended tough competition to manufacturers, where A“standardA” bicycle demand was sluggish (average price realisation decreased) yet the price of A“high-endA” sporting bicycle (priced 20 - 30 % more) increased despite no growth in its demand. POS was poised to provide several advantages. First, it was expected to double the production of high-value added products. Secondly, being able to customise orders according to individual customersA’ needs. Third and fourthly, differentiate its production from competitors and to accommodate rapid changes to models (up to 80% in a year) and fulfill the growing need for variety in the market...
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