Product Placement

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Pre-written Papers:

Title: Product Placement

Essay Details:

Subject: Miscellaneous

Author: Cruz B

Date: July 30, 2014

Level: University

Grade: B

Length: 5 / 1477

Essay text:

This literature review is an attempt to view both sides of the controversial issue. Problem Statement The problem of this study is the effect of product placement, used as a marketing tool, in motion pictures, television, literature, Internet, and in games, and the effect that it has on particular product consumers. Summary of Articles Shinan Govani is a Toronto-based freelance writer whose work has appeared in George magazine. She was summarized in saying that products don't tarnish a movie; sometimes they enhance it. She justifies this by saying "?these products give movies an indelible imprint of realism...

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