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Through the years, each of these companies have heralded fabulous discoveries and absolute flops as they continued their endless search for the right mix of products that might someday give them the largest market share in an ever-growing and ever-needed market. The results so far have been increased competitiveness and long product lines for both companies. In this essay, I will discuss how both of these companies still can alter their product mix by developing new products; specifically in the sports drink line. I will also discuss how these companies can also produce positive growth and earnings by using innovative target marketing with their product mix...
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Common topics in this essay:
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