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Essay text:
By going public the company hopes to raise capital for new development, advertising and marketing. To accomplish this goal, the company must contend with the culture among its researchers while considering organizational changes, develop decision-making processes that allow for communication and feedback from all levels, and determine the best method for maintaining current research standard during the transition.
Situation Analysis
Issue and Opportunity Identification
Gene One determined that an IPO would be the best way to raise capital for new development, advertisement, and marketing if wanted to remain successful...
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