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Consumers frequently look for a change, particularly in fragrance
? Consumers attribute lathering to the act of cleaning
? Major expectations from the product are improvement in texture and manageability, giving softness and bounce to hair, curing and avoiding damage to the hair
? An Indian needs more shampoo for a proper wash ( average 6 ml ) compared to 4 ml needed in Western countries as most Indian women have long hair
? Most consumers do not use shampoo daily
? Regular users would need smaller quantity of shampoo per bath. Hair tend to collect more dust due to dusty environment and oiling habits
? Southern market is predominantly a sachet market, accounting for 70 % of sachet volumes...
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