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The market mix of listeners is as broad as Sirius's channel line-up, from the Disney channel to Adult programming. This programming mix gives Sirius the broadest market saturation required for optimum subscription potential. With their attention to diversifying their channel programming line-up, Sirius will be able to tap into specific markets with dedicated listeners i.e. Nascar, Howard Stern, Martha Stewart and offer an unique perspective outside the watchful eye of the FCC.
Product pricing comparison to the competition (XM)
Pricing strategy for both satellite radio providers is very similar as seen in the chart below, taken from http://radio...
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