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For example in the simulation managing a crisis using PR, Greenergy put together a crisis management and communication plan at the beginning of the company PR push to be prepared in the event something may happen. The Greenergy example is a perfect example of where the need for proactive crisis management should start. At the beginning of getting things together is when the proactive plan needs put in place. But the planning does not stop there. At every step another proactive plan needs to be addressed; such as in the simulation when the first accident happened. A plan was in place to deal with the fall out, but a new plan needed discussed in case other things happened...
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