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The mail campaign will send advertising and mail coupons to consumers within a 5-mile radius of local stores and targeted fast food restaurants. This will increase our visibility and pinpoint selected group of customer while also inviting patrons to the White Castle restaurants.
The last PR approach will enhance the Some Dudes/ White Castle website by providing online brochures and electronic newsletters to give potential customers an inside view of what our company is all about. Visitors coming to our site will see company history, company events, annual reports, press releases, and emails from satisfied customers...
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