Pr Buzz Factor

Essay text:

This information then allows us to frame objectives for your company, let’s say three objectives, that would be specific, measurable, achievable, relevant and have deadlines. - organizational goals - business objectives - marketing/sales objective - service-delivery or brand/product objectives - communication objectives people who we are talking to; - the community at large – living near or affected by your business - employees, managers and practices - customers – past, present and future - money market – shareholders, investors, banks and insurers - distributors, agents, wholesalers and retailers - potential employees, consultants and agents - opinion leaders, media and press, activists, lobbyists Measurement and evaluation - every national newspaper featured the website on more than one occasion - increase in the number of registered users - increase in the number of hits per month - most searched website YOUR SECTOR: Profile of market or sector: size, dynamics, trends Circle the words in bold that apply to you: Is your market big, medium-sized or small? Is it a fast-changing or slow-changing market? Is it a growing or static market? Your organization’s status and reputation Circle the words in bold that apply to you: Would you say your customers were loyal or opportunist? Would you say your suppliers were loyal or opportunist? Would you say your customers and suppliers saw you as a big or a small company? Competitor’s status and reputation: role models Circle the words in bold that apply to you: Would you say that, in the main, your customers were old, young, middle-aged or a balance of all three? Are the mostly male, female or a balance? Would you say they were rich, poor or reasonably well off? (Use your own judgment here...