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The industries and businesses that the media works for and out of are organized through the economic and political factors of our economy. Political economy stresses that private ownership has a major influence on the content and structure of the media.
There are three viewpoints on ownership control Kevin Williams discusses in Understanding Media Theory. First, Marxist political economy believes that there is a direct link between ownership and control. An owner determines who, what facts and what ideas the public actually sees.
Second, Structuralists say it is impossible to have a direct relationship between ownership and control...
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