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In it they describe the intricacies of building attitudes and making behavioral decisions. By providing a brief summary of the theory, a real life example that directly relates to the theory, and an analysis of the possible outcomes of the theory, it becomes clear that Fishbein and Ajzen contributed significantly to the world of persuasion research.
The Theory of Planned Behaviors is far more complex than just making behavioral decisions. It involves a well defined relationship between the Expectancy Value Theory, Subjective Norms, and Self Efficacy. In order to properly establish this relationship it is necessary to supply some definitions of the previously mentioned terms...
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