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Just as in an age when buttons, sleek lines, and flashy colors where the benchmark for portable music players, today's smart phones are doused in fast lines, flashy graphics, and more "quick buttons" than we know what to do with. Apple's iphone looks past this to a device that will appeal both to the style nuts who are already ape over apple's "less-is-more" approach to product design, and the average consumer who may feel overwhelmed by a combination of a full qwerty keyboard, numbers, shift buttons, and several short-cut buttons that operate a number of different functions.
By utilizing what I preffer to call a "hard-to-get" approach to marketing, apple has built an astonishing amount of interest in the iphone by keeping marketing to a minimum and relying on it's already established niche of mac-maniacs and tech heads to hype their product for them...
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