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The market trend is that people working at home, with technological advances and more businesses try to find more flexible working practices. For this reasons the demand for home office furniture has increased.
Therefore, this research is trying to give some of marketing strategies of home office furniture business for IKEA Company in order to increase their market share in home office furniture market. The primary research investigated which factors are important when consumer purchase home office furniture, and also investigated what are the consumer opinions about the IKEA home office furniture in terms of design, price and service...
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