Pest Analysis For L'Oreal

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Title: Pest Analysis For L'Oreal

Essay Details:

Subject: Miscellaneous

Author: Diane S

Date: December 15, 2011

Level: University

Grade: A

Length: 1 / 281

Essay text:

L'Oreal is divided into four categories - consumer products, professional products, luxury products, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance. L'Oreal includes some important brands such as Lancome Paris, Garnier, Mabelline, Softsheen Carson, Matrix, and Biotherm. L'Oreal invests heavily into its research and development which gives them competitive advantage over its competitors. We as a group are going to produce a strategic marketing plan for L'Oreal. PART 1A PEST Analysis for L'Oreal Political Factors ? The political challenge is that L'Oreal should conform to all the different government leadership styles in various countries it operates within...

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