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In 1950, Arthur Perdue's son, Frank, took over leadership of the company and led the company into vertical integration. Perdue Farms controlled its own hatchery, feed formulations, and feed mill. Vertical integration continued and in 1968, Perdue Farms bought its first processing plant. The most important change occurred
in the 1970s when Perdue successfully branded its chicken and distinguished it from the competition.
To increase quality, Perdue Farms used selective breeding and refused to ship its products frozen. Frank's drive for quality became known inside and outside the industry, and in 1981 he was inducted into the Babson College Academy of Distinguished Entrepreneurs...
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