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Essay text:
On this basis, this report deals with consumers' choice criteria in mobile operators markets by studying factors that influence intention to acquire new mobile phone in one hand and factors that influence on mobile phone change on the other.
1.0 INTRODUCTION
Although mobile phones have become a fundamental part of personal communication across the globe during the past ten years, consumer research has devoted little specific attention to motives and choice underlying the mobile phone buying decision process. There are numerous complex factors that need to be taken into account when exploring mobile phone buying decision process, including both macro and microeconomic conditions that affect the evolution of mobile phone market in general and individual consumer's motives and decision making in particular...
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