pa

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Title: pa

Essay Details:

Subject: Miscellaneous

Author: Sylvia S

Date: September 29, 2016

Level: University

Grade: B

Length: 2 / 429

Essay text:

The 5C analysis is an environmental scan on five key areas especially applicable to marketing decisions. It covers the internal, the micro-environmental, and the macro-environmental situation. The 5 C analysis is an extension of the 3 C analysis (company, customers, and competitors), to which some marketers added the 4th C of collaborators. The further addition of a macro-environmental analysis (climate) results in a 5 C analysis, some aspects of which are outlined below. Company * Product line * Image in the market * Technology and experience * Culture * Goals Collaborators * Distributors * Suppliers * Alliances Customers * Market size and growth * Market segments * Benefits that consumer is seeking, tangible and intangible...

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