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regulators. One of the regulators in the US advertising space include the National Advertising division (NAD) of Council of Better Business Bureaus, an organization that allows dispute resolution in case of a difference in viewpoints and is a low cost alternative to litigation . NAD’s interest is to ensure accuracy of information in advertising messages. Although NAD has no legal authority to stop incompliant advertisers, the release of information by NAD may damage the brand equity of an advertiser and in turn that of the product in question and thus NAD can play a vital role in changing consumer perception...
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