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To do so, a company can adopt one or more of the five marketing orientations, these being: the product orientation, the production orientation, the selling orientation, the marketing orientation and the societal marketing orientation.
According to the Selling orientation, the company’s entire focus is on selling and hence making a lot of sales. The company does not bother about the market demand, they just want to sell what they produce. This concept is practiced when the firm is into the business making products which the consumers do not know much about. We call these unsought goods. A good example of such products is Insurance Policies...
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