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O’Leary. In the second part will analyse the challenges of this company in the future. Moreover, by the growth trend of the company that possibly impact to the interesting managing method and operations with clearly vision of cost reduction or low cost as much as possible.
Current form and structure of Ryanair.
Ryanair is founded by Dr. Tony Ryan and had started in 1985 with a very limited service; one flight per day from Ireland to London. However, the company grew rapidly from 1986 to 1990 with the low price strategy to compete with the major rivals namely Aer Lingus and British Airways. Referring Euromonitor (2000), claimed that Ryanair is the largest budget airlines by its 44 % market share in 1999, moreover, from the case study, in 2004, there are 2300 outsourcing employees working directly to Ryanair, which shows the enlargement of the organization size...
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