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Ten percent of Americans consumed organic foods several times per week, up from just 7 percent last year, according to the 2005 Whole Foods Market Organic Trend Tracker. (Progressive Grocer, 2006)
One company that has found its niche in the gourmet and fine foods market is Kudler Fine Foods. Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area (Kudler Web Page). The company has been very profitable thus far, but corporate managers recognize a necessity for change and within the next 12 months, Kudler plans to increase customer loyalty by offering added high-margin services, leveraging the firm's better understanding of customer purchase patterns, and providing more efficient operations...
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