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Essay Details:
Essay text:
The key cases used for discussion in the course focus on:
- Dell Computers and Compaq (1995)
- Brand Strategy for Intel (1990-2003)
- Marketing Strategy for Toyota, introducing Hybrid Vehicles (the Prius) in the USA (2003).
ASSESSMENT
Attendance is compulsory in all of the class sessions. Assignments will be done by students working in teams of 3-4. Each assignment to be submitted as a 10-15 page WORD document in English and sent as an E-Mail attachment to the Course Instructor before the case is discussed in class. Late submissions will NOT be accepted.
Student teams must submit ANY TWO of the following assignments:
First Assignment (45%): Business System analysis of Dell Computers versus Compaq
(based on cases "Compaq 1995" and "Dell 1995") - Submit before class discussion on 2...
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